Behind Closed Doors: smAARt marketers discuss the pitfalls of an agency search and pointers for a successful partnership.

AAR Partners invites you to join us for a dynamic discussion with a panel of distinguished marketers moderated by AdAge on December, 5, 2011!

AAR Partners knows, as new business execs you often question what marketers are thinking, feeling and discussing during the search process and “behind closed doors.” Here’s your chance to hear this panel address "the pitfalls of an agency search and pointers for a successful partnership."

Come join us for an informative evening with:

• Aliza Birnberg-Perruzzi, Director of Marketing, Century 21 Department Stores
• Elizabeth Crabill, VP of Sales & Marketing, Lindblad Expeditions
• Jacqueline Kanas, (former) Manager, Advertising and Public Relations, GLIC
• Marc Warner, Director, Brand Management and Marketing, EmblemHealth

Listen to their insights including anecdotes, what they look for during a review, what they want to see from finalists and what helps crack the clutter, rather than just clutter!

What will you learn?

• what sparks a review?
• what piques the advertiser’s interest during a search process?
• what is a marketer evaluating during the search process?
• what turns off a marketer during a review?
• what is the tipping point in the final selection?
• what attributes do clients expect from their new agency?

Who should attend?

Agency executive management, marketing officers, business development teams, any agency personnel who participate in the new business process (from prospecting to winning).

Get the inside perspective directly from the mouths of the marketers!

This special event will take place on Monday, December 5, 2011 from 5:30PM – 7:30PM at New York Institute of Technology at Columbus Circle. 16 West 61st Street, 11th Floor Auditorium. "Mocktails" and light bites will be served.

Seating for this event will be limited. Attendance will be confirmed on a first come, first serve basis. The cost is $225 per person and your payment must be received by November 30, 2011. Please Click Here for registration form and return with payment.